A direct distribution channel involves selling products or services directly to the end customer without using intermediaries. This approach gives you full control over pricing, branding, and customer relationships, creating a more personalized buying experience. Common examples include:
Effective distribution channels ensure that products and services reach customers effectively, whether you sell directly or through intermediaries. Effective distribution channels help you reach new markets through direct sales, wholesale partnerships, or entry into online channels.
Distribution channels create connections between manufacturers and customers. Every step— from the factory floor through warehouses and stores to your final purchase—forms part of this network. These same channels show how revenue flows back through the system, connecting your transactions to company earnings.
Companies must carefully select their distribution channel strategy based on their products, market characteristics, and customer needs. Whether they're leveraging direct channels to sell directly to consumers or building multiple distribution channels to expand their reach, their approach needs to align with their broader business objectives.
This article will focus on the top 10 industrial and commercial energy storage manufacturers in China including BYD, JD Energy, Great Power, SERMATEC, NR Electric, HOENERGY, Robestec,
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A direct distribution channel involves selling products or services directly to the end customer without using intermediaries. This approach gives you full control over pricing, branding, and customer
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